CRUELTY FREE INTERNATIONAL GRANTS GARNIER MILESTONE APPROVAL UNDER THE LEAPING BUNNY CRUELTY FREE PROGRAMME
In a bit of good news from the cosmetics world, Global beauty brand Garnier has been granted approval under the Cruelty Free International Leaping Bunny programme. This includes not only a complete animal-free testing supply chain (as detailed below), but they also no longer retail in mainland China (and haven’t done so since 2017, when they removed themselves from the Chinese market), although the Chinese government has FINALLY (actively from 1st May 2021) ended mandatory animal testing on the vast majority of general use cosmetics. (But the new exemptions still do not apply to products for infants and children, products with new ingredients, or products from companies that are already under supervision by authorities. Companies retailing “specialised” cosmetics, such as hair dye, sunscreen, or hair-loss products, will still be required to test on animals under the new regulations. Hopefully not for much longer, though).
Cruelty Free International – the leading organisation working to end animal testing – has approved cosmetics and haircare giant Garnier under its Leaping Bunny cruelty-free programme. The Leaping Bunny is the globally recognised gold standard for cruelty-free cosmetics, personal care, household and cleaning products and demonstrates that a brand is genuinely committed to removing animal testing from its supply chain.
Ranked as one of the world’s top ten most valuable cosmetics brands, Garnier’s empire is worth $4,664 million (roughly £3,322 million), making the move a significant milestone in the fight against cosmetics animal testing. Cruelty Free International is now urging the L’Oréal Group and its other global subsidiaries to seek Leaping Bunny approval for more of its brands. The parent company behind Garnier, L’Oréal is considered the world’s most valuable cosmetics brand globally and is worth $11,747 million (around £8,365 million). Since 2017, Leaping Bunny has seen a 190% increase in brands inquiring about Leaping Bunny status, demonstrating that global consumer demand for cruelty-free products is impacting how cosmetics brands operate.
Garnier is the latest brand to join the growing Cruelty-Free International Leaping Bunny programme, which requires brands to forensically investigate their entire supply chain, including all raw materials and individual ingredients, for any cases of animal testing. Approval must be given to all of a brand’s finished products – individual products or items cannot be approved in isolation. It is the only cruelty-free license that requires a supplier monitoring system to be implemented by the brand, supply chain checking for animal testing right down to ingredient manufacturer level, adherence to a fixed cut-off date policy and acceptance of ongoing independent audits to ensure compliance.
To meet Leaping Bunny’s strict criteria, Garnier had to secure a declaration from more than 500 suppliers, who source more than 3,000 different ingredients, from across the world. Only then could it be approved to display the iconic Cruelty-Free International Leaping Bunny logo.
Michelle Thew, CEO of Cruelty Free Internationa, said: “Garnier is a global brand familiar to us all. To work with them to help end animal testing for cosmetics and declare them officially approved under the Cruelty-Free International Leaping Bunny Programme is a real milestone. It has taken many months, but Garnier have diligently reviewed every supplier and source and we are completely confident with the results.
“Garnier being approved under the Leaping Bunny programme is an important gear shift for major cosmetics; and a step in the right direction towards meeting the European Parliament’s call for a worldwide ban on testing cosmetics on animals by 2023, a call which Cruelty Free International wholeheartedly supports. It is the first of many L’Oréal Group brands and we urge more to step forward for Leaping Bunny approval.” Since the 1990s, the Cruelty Free International Leaping Bunny programme has served as the most trusted gold standard programme for cruelty free products, enabling consumers to make cruelty free choices and speeding up the development of animal-free testing. The programme celebrates 25 years in 2021.