Month: January 2020

ISSUE 9 OUT NOW!

NEW YEAR, NEW DECADENCE… We’re not just in a New Year, but we’re in a New DECADE, so we wanted to mark this with everything daring, dazzling, delightful and decadent… This issue features editorials from successful and emerging creative teams from around the globe including Dirk Alexander who shot our cover story ‘Living On My

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OFF THE RUNWAY! PRONOUNCE AW20

As we enter a new decade, it’s not surprising that the runways are still reflecting on decades gone by. This love of looking back and using historical references as pivot points for the new decade will fare brands well, as the collections will feel almost familiar, yet entirely fresh and new. Pronounce reverberated echoes of

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LONE DESIGN CLUB X BOYFRIEND MAGAZINE

Another Fashion Week can mean only one thing – a Lone Design Club concept store bursting with exciting new independent brands and designers! This February the Lone Design Club are back with a specialised concept store and brand presentations. The store will feature independent fashion, lifestyle and beauty brands, each with their own individual story to tell, and even more excitingly

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YOUTH ENERGY CENTER IN SHANGHAI EXPLORES ‘CURETAIL’ – CURATED RETAIL

Anyone who reads the news will know that the retail space is a completely different landscape to what it was a few years ago, and so fresh and innovative ideas to how retail can respond to customers ever changing expectations are an integral part of todays retail businesses. Bailian Group and URF Group opened a

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OFF THE RUNWAY! ALEXANDER MCQUEEN MENSWEAR AW20

Henry Moore – best know for his abstract, yet natural artistic interpretations – clearly provided a strong influence for this AW20 menswear collection from Alexander McQueen. McQueen always offers sharp tailoring and a thirst for modernism, yet has always found a way to infuse notions of regality and naturalism into the designs. This collection does

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OFF THE RUNWAY! EDWARD CRUTCHLEY AW20

Traditionalism meets contemporary workmanship as the talented Edward Crutchley delivered his AW20 collection. Crutchley has made quite the name for himself in the industry, known in particular for his beautiful textile designs and his attention to details. This collection continued his exploration of extravagance and opulence, the use of monochromes and metallics gave it a

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BOYFRIEND LOVES… VEGAN BEAUTY

Will you embrace Veganuary Beauty? Whether you’re fully immersing yourself in the lifestyle or solely trying to commit more to cruelty free beauty, finding products that deliver the expected results and still feel luxurious while committing to be vegan friendly and cruelty free isn’t always easy. But to make your lives easier, we collated to

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LOST IN YESTERDAY

‘Lost in Yesterday’ is a Boyfriend – Online Exclusive Photographer: Tom Goebel @tpg_photographerMale Model: Lucas Basser for fotogen Zurich @bass8449Wardrobe Stylist: Nadine R @Nadinosaurier Designs by Boss, Saint Laurent, Common Projects, MGSM, J.Crew, KUST, Faith CONNEXION, Timberland, Aspesi, Sandro, Calida and Eleventy